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:''This is the article for the study of eye movement. For the tendency to visually track potential prey, see eye-stalking'' Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human computer interaction, and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. Other methods use search coils or are based on the electrooculogram. == History == In the 1800s, studies of eye movement were made using direct observations. In 1879 in Paris, Louis Émile Javal observed that reading does not involve a smooth sweeping of the eyes along the text, as previously assumed, but a series of short stops (called fixations) and quick saccades.〔Reported in Huey 1908/1968.〕 This observation raised important questions about reading, which were explored during the 1900s: On which words do the eyes stop? For how long? When does it regress back to already seen words? Edmund Huey built an early eye tracker, using a sort of contact lens with a hole for the pupil. The lens was connected to an aluminum pointer that moved in response to the movement of the eye. Huey studied and quantified regressions (only a small proportion of saccades are regressions), and he showed that some words in a sentence are not fixated. The first non-intrusive eye trackers were built by Guy Thomas Buswell in Chicago, using beams of light that were reflected on the eye and then recording them on film. Buswell made systematic studies into reading〔Buswell (1922, 1937)〕 and picture viewing.〔(1935)〕 In the 1950s, Alfred L. Yarbus did important eye tracking research and his 1967 book is often quoted. He showed the task given to a subject has a very large influence on the subject's eye movement. He also wrote about the relation between fixations and interest: :"All the records ... show conclusively that the character of the eye movement is either completely independent of or only very slightly dependent on the material of the picture and how it was made, provided that it is flat or nearly flat." The cyclical pattern in the examination of pictures "is dependent not only on what is shown on the picture, but also on the problem facing the observer and the information that he hopes to gain from the picture." :"Records of eye movements show that the observer's attention is usually held only by certain elements of the picture.... Eye movement reflects the human thought processes; so the observer's thought may be followed to some extent from records of eye movement (the thought accompanying the examination of the particular object). It is easy to determine from these records which elements attract the observer's eye (and, consequently, his thought), in what order, and how often."〔 :"The observer's attention is frequently drawn to elements which do not give important information but which, in his opinion, may do so. Often an observer will focus his attention on elements that are unusual in the particular circumstances, unfamiliar, incomprehensible, and so on." :"... when changing its points of fixation, the observer's eye repeatedly returns to the same elements of the picture. Additional time spent on perception is not used to examine the secondary elements, but to reexamine the most important elements." In the 1970s, eye tracking research expanded rapidly, particularly reading research. A good overview of the research in this period is given by Rayner.〔Rayner (1978)〕 In 1980, Just and Carpenter〔Just and Carpenter (1980)〕 formulated the influential ''Strong eye-mind Hypothesis'', the hypothesis that "there is no appreciable lag between what is fixated and what is processed". If this hypothesis is correct, then when a subject looks at a word or object, he or she also thinks about (process cognitively), and for exactly as long as the recorded fixation. The hypothesis is often taken for granted by researchers using eye tracking. However, gaze-contingent techniques offer an interesting option in order to disentangle overt and covert attentions, to differentiate what is fixated and what is processed. During the 1980s, the eye-mind hypothesis was often questioned in light of covert attention,〔Posner (1980)〕〔Wright & Ward (2008)〕 the attention to something that one is not looking at, which people often do. If covert attention is common during eye tracking recordings, the resulting scan path and fixation patterns would often show not where our attention has been, but only where the eye has been looking, and so eye tracking would not indicate cognitive processing. The 1980s also saw the birth of using eye tracking to answer questions related to human-computer interaction. Specifically, researchers investigated how users search for commands in computer menus.〔()〕 Additionally, computers allowed researchers to use eye-tracking results in real time, primarily to help disabled users.〔(), ()〕 More recently, there has been growth in using eye tracking to study how users interact with different computer interfaces. Specific questions researchers ask are related to the how easy different interfaces are for users.〔(), (), ()〕 The results of the eye tracking research can lead to changes in design of the interface. Yet another recent area of research focuses on Web development. This can include how users react to drop-down menus or where they focus their attention on a Website so the developer knows where to place an advertisement.〔()〕 According to Hoffman,〔Hoffman 1998〕 current consensus is that visual attention is always slightly (100 to 250 ms) ahead of the eye. But as soon as attention moves to a new position, the eyes will want to follow.〔(Deubel and Schneider 1996 )〕 We still cannot infer specific cognitive processes directly from a fixation on a particular object in a scene.〔Holsanova 2007〕 For instance, a fixation on a face in a picture may indicate recognition, liking, dislike, puzzlement etc. Therefore eye tracking is often coupled with other methodologies, such as introspective verbal protocols. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Eye tracking」の詳細全文を読む スポンサード リンク
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